{"id":1317,"date":"2022-09-01T13:51:52","date_gmt":"2022-09-01T16:51:52","guid":{"rendered":"https:\/\/tandemsd.com\/?p=1317"},"modified":"2026-07-30T15:20:03","modified_gmt":"2026-07-30T18:20:03","slug":"como-somos-tomando-decisiones","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/como-somos-tomando-decisiones\/","title":{"rendered":"\u00bfC\u00f3mo somos tomando decisiones?"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"min-height:430px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-7794 size-large has-parallax lazyload\" style=\"background-position:53% 52%;background-image:inherit\" data-bg-image=\"url(https:\/\/tandemsd.com\/wp-content\/uploads\/pexels-tomfisk-1904198-1-1024x682.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#818c3f\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">\u00bfC\u00f3mo somos tomando decisiones?<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50)\">Dif\u00edcilmente podamos encontrar personas en nuestras organizaciones que crean que no saben decidir. Sin embargo, existen ciertos sesgos que nos hacen equivocarnos sistem\u00e1ticamente. Y, lo que es peor, nos impiden darnos cuenta de nuestros errores. No se trata de ser buenos o malos tomando decisiones, sino de potenciar c\u00f3mo lo hacemos, y un camino posible es de una forma no sesgada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es habitual que los l\u00edderes pensemos que en nuestros trabajos nos pagan por tomar decisiones. A decir verdad, a medida que vamos adquiriendo m\u00e1s y m\u00e1s responsabilidades efectivamente dedicamos m\u00e1s tiempo a \u201cpensar\u201d que a \u201chacer\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1s sea por este supuesto de \u00abhomo-decisorum\u00bb que es dif\u00edcil, en ambientes de negocios, encontrarse con gente que crea que no sabe decidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su libro <em>\u00abBusiness Think\u00bb<\/em>, los autores Marcum, Smith y Khalsa describen una encuesta en la que se les pidi\u00f3 a algunas personas que calificaran de 1 a 10 su \u00abcapacidad de tomar decisiones\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nota m\u00e1s baja significaba algo as\u00ed como: \u00abSoy un desastre para decidir, realmente no entiendo c\u00f3mo todav\u00eda me pagan por pensar\u00bb. La m\u00e1s alta: \u00abSoy un genio tomando decisiones. Deber\u00edan poner un busto m\u00edo en la puerta del edificio para que todos lo veneren al pasar\u00bb. El 91% se asign\u00f3 una nota cercana a la veneraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nuestras propias trampas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diversos factores influyen en el hecho de que nos creamos mejores decisores que el promedio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, muchas investigaciones han descubierto que la mayor\u00eda de las personas creemos ser superiores a la media no s\u00f3lo en \u00abtoma de decisiones\u00bb, sino en muchas otras habilidades. Este sesgo, llamado <em>\u00abLake Wobegon Effect\u00bb <\/em>(o <em>\u00abBetter than the average effect\u00bb)<\/em> se comenz\u00f3 a indagar a partir de un estudio realizado a automovilistas a\u00f1os atr\u00e1s en Estados Unidos, en el que el 93% de las personas dijeron tener habilidades de conducci\u00f3n superiores al promedio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modificando la forma en que nos contamos las historias, podemos sentirnos muy bien o muy mal. Y, en general, buscamos sentirnos m\u00e1s felices (conozco a algunas personas que buscan lo contrario). Entonces, es normal que nos digamos: \u00absi estamos donde estamos es porque tan mal no debemos haber tomado las decisiones, \u00bfcierto?\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La frase es literalmente correcta: si tom\u00e1ramos decisiones tan mal, no estar\u00edamos donde estamos. Probablemente, nos encontrar\u00edamos en otro lado. Y quiz\u00e1, \u00a1tendr\u00edamos la misma reflexi\u00f3n!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En efecto, el hecho de que hoy estemos donde estamos no implica necesariamente que tomemos buenas decisiones. \u00bfQui\u00e9n podr\u00eda garantizarnos que el lugar donde estamos hoy es el mejor entre todos los posibles? Y, por otro lado, \u00bfqui\u00e9n podr\u00eda decirnos que estamos all\u00ed fruto de las buenas decisiones que tomamos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El que est\u00e9 libre de sesgos&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen diversos sesgos que influyen en nosotros de manera cotidiana y que se documentan y estudian cada vez m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En particular, los sesgos cognitivos son distorsiones que afectan al modo en el que los seres humanos percibimos la realidad, y con esto, la forma en que decidimos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La existencia de estos sesgos nos presenta un nuevo motivo por el que necesitamos mayor humildad para lograr mejores resultados, y mejores procesos de decisi\u00f3n que nos ayuden a corregir nuestros errores y a guiarnos cuando nos quedamos atrapados en ideas falsas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sesgos pueden ocurrir en la b\u00fasqueda, la interpretaci\u00f3n o la recuperaci\u00f3n de informaci\u00f3n. Y en todos los casos nos llevan a conclusiones err\u00f3neas. Si bien en los \u00faltimos a\u00f1os las listas de sesgos cognitivos se han vuelto muy extensas, hay algunos en particular que en nuestra experiencia se dan con m\u00e1s frecuencia cuando tomamos decisiones en empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sesgo de confirmaci\u00f3n:<\/strong> es un fen\u00f3meno donde quienes toman las decisiones tienden a dar m\u00e1s peso a las evidencias que soportan o confirman sus preconceptos; e ignoran o infravaloran las evidencias que desaprueban las hip\u00f3tesis deseadas, lo que provoca errores de interpretaci\u00f3n del mundo que los rodea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sesgo de retrospectiva:<\/strong>&nbsp;sucede cuando, una vez que se sabe lo que ha ocurrido, se tiende a modificar el recuerdo de la opini\u00f3n previa a que ocurrieran los hechos, en favor del resultado final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En efecto, \u00bfcu\u00e1ntas veces hemos escuchado a alguien aseverar \u00absiempre supe que esto iba a pasar\u00bb? Esta idea de \u00abyo ya lo hab\u00eda supuesto\u00bb es producto de estar sesgados por el conocimiento de lo que realmente ha pasado cuando evaluamos nuestra capacidad de predicci\u00f3n. Es otro mecanismo por el que tendemos a creer que somos buenos decisores<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sesgo de autoservicio:<\/strong>&nbsp;tambi\u00e9n conocido como \u00absesgo por inter\u00e9s personal\u00bb (en ingl\u00e9s, <em>\u00abself-serving bias\u00bb)<\/em> ocurre cuando atribuimos los \u00e9xitos a nuestra propia habilidad, mientras que los fracasos se los atribuimos a las circunstancias o a la mala suerte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un estudiante obtiene una buena nota en un examen y dice: \u00ab\u00a1He logrado una buena nota porque soy inteligente y he estudiado duro!\u00bb. Otro, que ha sacado una nota inferior, murmura: \u00ab\u00a1El profesor me puso una mala nota porque no le caigo simp\u00e1tico!\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, \u00bfsabemos si estos sesgos no operan tambi\u00e9n en nosotros?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que esto sea fruto de otro sesgo muy estudiado: el del <strong>punto ciego<\/strong>. \u00c9ste nos ense\u00f1a que uno mismo no se da cuenta de sus propios sesgos cognitivos. \u00a1Todos solemos considerarnos mucho menos sujetos a ellos que la persona promedio!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, la ciencia nos ofrece cada vez m\u00e1s evidencias de que es necesario prestar atenci\u00f3n a la forma en que decidimos. Si las decisiones que tomamos definen el futuro de nuestras vidas y el destino de las organizaciones en las que trabajamos, vale la pena potenciar la forma en que decidimos. Siguiendo un proceso de an\u00e1lisis ordenado, es posible reducir los sesgos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ernesto Weissmann<\/strong><br>Socio de Tandem.<br><a href=\"mailto:ew@tandemsd.com\">ew@tandemsd.com<\/a><\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"El virus de la \u2018reunionitis\u2019 se hace virtual\" href=\"https:\/\/tandemsd.com\/es\/el-virus-de-la-reunionitis-se-hace-virtual\/\">\r\n        El virus de la \u2018reunionitis\u2019 se hace virtual  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Transcripci\u00f3n del art\u00edculo publicado en\u00a0el Diario Expansi\u00f3n Ver nota completa en el medio:\u00a0https:\/\/bit.ly\/3A6QRvo\u00a0  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"De la gesti\u00f3n de canales a la experiencia omnicanal\" href=\"https:\/\/tandemsd.com\/es\/de-la-gestion-de-canales-a-la-experiencia-omnicanal\/\">\r\n        De la gesti\u00f3n de canales a la experiencia omnicanal  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Hace muchos a\u00f1os se habla de omnicanalidad y, aun as\u00ed, hoy en d\u00eda, podemos encontrar una amplia diferencia entre la experiencia que esperan tener los clientes y lo que las <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/de-la-gestion-de-canales-a-la-experiencia-omnicanal\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 15px;\r\n      color: #1f175a;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 45%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Es habitual que los l\u00edderes pensemos que en nuestros trabajos nos pagan por tomar decisiones. 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