{"id":2496,"date":"2022-11-28T16:43:51","date_gmt":"2022-11-28T19:43:51","guid":{"rendered":"https:\/\/tandemsd.com\/transformation-of-the-operating-model\/"},"modified":"2024-11-20T15:28:37","modified_gmt":"2024-11-20T18:28:37","slug":"transformacion-modelo-operativo","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/transformacion-modelo-operativo\/","title":{"rendered":"Transformaci\u00f3n del modelo operativo"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"min-height:430px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-2417 has-parallax lazyload\" style=\"background-position:50% 50%;background-image:inherit\" data-bg-image=\"url(https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">Transformaci\u00f3n del modelo operativo<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--50)\">Trabajamos junto a una compa\u00f1\u00eda l\u00edder de consumo masivo en sus operaciones de M\u00e9xico y el Caribe para dise\u00f1ar el nuevo modelo de operaci\u00f3n con los distribuidores que permita integrar las plataformas digitales. El desaf\u00edo consist\u00eda en que este nuevo modelo siga siendo rentable para todas las partes de la cadena de valor y al mismo tiempo mejore el nivel de servicio para los clientes.&nbsp; A trav\u00e9s de la construcci\u00f3n de un modelo econ\u00f3mico, pudimos identificar cu\u00e1les eran las decisiones clave a tomar y c\u00f3mo cada una de estas decisiones afectaba a las distintas partes, para elegir aquellas alternativas que aseguraban beneficios equitativos.<\/p>\n\n\n\n<p><strong>Contexto<\/strong><\/p>\n\n\n\n<p>Los canales comerciales empezaron a digitalizarse lentamente a lo largo de la \u00faltima d\u00e9cada. Marzo de 2020 marc\u00f3 un quiebre en la velocidad de esta digitalizaci\u00f3n. En la primera etapa de la pandemia del Covid-19 todos los canales se adaptaron en velocidad como pudieron. En una segunda etapa empezaron a revisar sus procesos para asegurar que la nueva forma de operar sea sostenible en el tiempo.&nbsp;<\/p>\n\n\n\n<p>Nuestro cliente, una compa\u00f1\u00eda de consumo masivo que opera en red con distribuidores, ten\u00eda el desaf\u00edo de evolucionar su modo de operar hacia un modelo digital, para potenciar procesos de venta al hacerlos escalables e incorporar herramientas para una operaci\u00f3n m\u00e1s eficiente. Dada la cantidad de actores involucrados, el mayor desaf\u00edo estaba en dise\u00f1ar un modelo que sea beneficioso para todos y sustentable en el largo plazo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"580\" data-src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2.png\" alt=\"\" class=\"wp-image-4508 lazyload\" data-srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2.png 605w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2-300x288.png 300w\" data-sizes=\"auto, (max-width: 605px) 100vw, 605px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/580;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"580\" src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2.png\" alt=\"\" class=\"wp-image-4508\" srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2.png 605w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-1-2-300x288.png 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>Abordaje<\/strong><\/p>\n\n\n\n<p>Trabajando de manera integrada con todos los actores que formaban parte del desaf\u00edo (compa\u00f1\u00eda, distribuidores, proveedores y sistemas) logramos encontrar el conjunto de decisiones cr\u00edticas a tomar que permit\u00edan comparar diferentes tipos de modelos operativos posibles.<\/p>\n\n\n\n<p>Al hacerlo de forma conjunta, pudimos entender los intereses de cada parte y asegurarnos que los objetivos de todos fueran puestos sobre la mesa. De este modo -entre todos- pudimos definir un nuevo modelo operativo e identificar las capacidades necesarias para optimizar el modo de trabajar, ya sean comerciales, log\u00edsticas, administrativas, o de sistemas.<\/p>\n\n\n\n<p>Este abordaje permiti\u00f3 que se pudiera integrar a los distribuidores en un eHUB para la gesti\u00f3n de pedidos recibidos a partir de la plataforma online con mayores beneficios para todas las partes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" data-src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/Transformacion-del-modelo-operativo-2-1-1024x393.png\" alt=\"\" class=\"wp-image-4510 lazyload\" data-srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-1024x393.png 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-300x115.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-768x295.png 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1.png 1103w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/393;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/Transformacion-del-modelo-operativo-2-1-1024x393.png\" alt=\"\" class=\"wp-image-4510\" srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-1024x393.png 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-300x115.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1-768x295.png 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/Transformacion-del-modelo-operativo-2-1.png 1103w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>Resultado<\/strong><\/p>\n\n\n\n<p>Luego de cuatro meses de trabajo en conjunto con nuestro cliente y su red de distribuidores se logr\u00f3 fortalecer el ecosistema digital y lanzar un modelo muy conveniente para todos. Hoy en d\u00eda las diferentes categor\u00edas han logrado potenciar la rentabilidad y aumentar la penetraci\u00f3n de mercado.<\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Roles y responsabilidades\" href=\"https:\/\/tandemsd.com\/es\/roles-y-responsabilidades\/\">\r\n        Roles y responsabilidades  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Ayudamos a una empresa internacional de la industria farmac\u00e9utica a agilizar el proceso de toma de decisiones a nivel regional. 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