{"id":2605,"date":"2022-11-28T18:48:09","date_gmt":"2022-11-28T21:48:09","guid":{"rendered":"https:\/\/tandemsd.com\/rgm-optimization\/"},"modified":"2024-11-20T15:31:28","modified_gmt":"2024-11-20T18:31:28","slug":"optimizacion-rgm","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/optimizacion-rgm\/","title":{"rendered":"Optimizaci\u00f3n de RGM"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"min-height:430px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-2533 has-parallax lazyload\" style=\"background-position:50% 50%;background-image:inherit\" data-bg-image=\"url(https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2.png)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">Optimizaci\u00f3n de RGM<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--50)\">Las decisiones en las empresas son tomadas por mucha gente, siguen m\u00e9todos muy diferentes y se obtienen resultados dis\u00edmiles. En ocasiones incluso, hay decisiones que nunca se cuestionan ya que \u201csiempre se han tomado as\u00ed\u201d. Es por esto, que con frecuencia ayudamos a compa\u00f1\u00edas a \u201cponerle ciencia\u201d a las decisiones y apalancarnos en datos y tecnolog\u00eda, para asegurar que cada una se tome de la mejor manera costo\/beneficio posible.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color\">En una compa\u00f1\u00eda de consumo optimizamos decisiones de top line (precio, descuentos, promociones) a trav\u00e9s de asegurar un abordaje \u00f3ptimo y homog\u00e9neo entre todas las personas que toman decisiones semejantes en diferentes categor\u00edas de productos\/canales\/geograf\u00edas con resultados sorprendentes.<\/p>\n\n\n\n<p><strong>Contexto<\/strong><\/p>\n\n\n\n<p>Muchas compa\u00f1\u00edas tienen m\u00e9todos de decisi\u00f3n que se adaptan al gusto del decisor responsable por el indicador que mueven. As\u00ed, empresas grandes que operan en m\u00faltiples categor\u00edas y en muchas regiones pueden tener tantas maneras de decidir como personas haya involucradas. Por otro lado, muchas veces las decisiones se toman m\u00e1s basadas en las experiencias hist\u00f3ricas que en la evidencia reciente, con la intuici\u00f3n como principal motor de los juicios y las emociones como un ingrediente siempre presente.&nbsp;<\/p>\n\n\n\n<p>Una compa\u00f1\u00eda de gran reputaci\u00f3n en el mercado con la que colaboramos identific\u00f3 que ten\u00edan muchos abordajes distintos en gran parte de las decisiones de top line y nadie pod\u00eda argumentar con claridad cu\u00e1l era la mejor. Nos convocaron para poder definir un abordaje para estas decisiones que asegure la calidad del proceso, en pleno entendimiento que \u201ca mejores decisiones, mejores resultados\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"547\" data-src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM.png\" alt=\"\" class=\"wp-image-4606 lazyload\" data-srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM.png 1025w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-300x160.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-768x410.png 768w\" data-sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1025px; --smush-placeholder-aspect-ratio: 1025\/547;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"547\" src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM.png\" alt=\"\" class=\"wp-image-4606\" srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM.png 1025w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-300x160.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-768x410.png 768w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Abordaje<\/strong><\/p>\n\n\n\n<p>En nuestro abordaje, comenzamos por identificar las decisiones clave y las priorizamos seg\u00fan su impacto, enfoc\u00e1ndonos en aquellas que mueven la aguja de resultados. Cuando se logra estimar el <em>size of the prize <\/em>por detr\u00e1s de las decisiones, todos los proyectos de optimizaci\u00f3n logran priorizarse f\u00e1cilmente.<\/p>\n\n\n\n<p>Con las decisiones cr\u00edticas ya priorizadas, comenzamos a analizarlas en profundidad a partir de entender c\u00f3mo se tomaban. Nos encontramos con m\u00faltiples reportes que no se utilizaban, indicadores confusos respecto de lo que es relevante, alta discrecionalidad y falta de criterios para elegir alternativas.&nbsp;<\/p>\n\n\n\n<p>Con un diagn\u00f3stico claro pudimos segmentar las decisiones en funci\u00f3n de su naturaleza y as\u00ed proponer diferentes abordajes para potenciarlas de forma econ\u00f3micamente conveniente. Se distinguieron aquellas que pod\u00edan \u201caumentarse\u201d, acerc\u00e1ndole a los decisores \u201c<em>real-time decision data<\/em>\u201d con la informaci\u00f3n clave, de aquellas que por su recurrencia y estructura podr\u00edan ser \u201cautomatizables\u201d completamente con anal\u00edtica avanzada.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"357\" data-src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/Optimizacion-de-RGM-2-1-1024x357.png\" alt=\"\" class=\"wp-image-4488 lazyload\" data-srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-1024x357.png 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-300x104.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-768x267.png 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1.png 1140w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/357;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/Optimizacion-de-RGM-2-1-1024x357.png\" alt=\"\" class=\"wp-image-4488\" srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-1024x357.png 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-300x104.png 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1-768x267.png 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/Optimizacion-de-RGM-2-1.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>Resultado<\/strong><\/p>\n\n\n\n<p>Al optimizar la forma en que se toman las decisiones recurrentes no solo se encuentran oportunidades de automatizar aquellas donde los algoritmos hacen mejor el trabajo, sino que se puede homogeneizar una \u00fanica forma de decidir con mayor incidencia de la \u201cciencia\u201d.&nbsp;<\/p>\n\n\n\n<p>A partir de estas soluciones se obtienen mejoras inmediatas en la calidad y velocidad de las decisiones, y en ocasiones mejoras significativas de eficiencia de recursos. En el mediano plazo las decisiones se robustecen con el aprendizaje de insights que permiten capturar oportunidades de forma temprana y m\u00e1s precisa. Adicionalmente, la estandarizaci\u00f3n de los procesos decisorios y la definici\u00f3n de reglas de negocio permitieron reducir la variabilidad de resultados y asegurar criterios comunes.<\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Roles y responsabilidades\" href=\"https:\/\/tandemsd.com\/es\/roles-y-responsabilidades\/\">\r\n        Roles y responsabilidades  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Ayudamos a una empresa internacional de la industria farmac\u00e9utica a agilizar el proceso de toma de decisiones a nivel regional. 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En ocasiones incluso, hay decisiones que nunca se cuestionan ya que \u201csiempre se han tomado as\u00ed\u201d. Es por esto, que con frecuencia ayudamos a compa\u00f1\u00edas a \u201cponerle ciencia\u201d a las decisiones y apalancarnos en datos y tecnolog\u00eda, para asegurar que cada una se tome de la mejor manera costo\/beneficio posible. En una compa\u00f1\u00eda de consumo optimizamos decisiones de top line (precio, descuentos, promociones) a trav\u00e9s de asegurar un abordaje \u00f3ptimo y homog\u00e9neo entre todas las personas que toman decisiones semejantes en diferentes categor\u00edas de productos\/canales\/geograf\u00edas con resultados sorprendentes.<\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Roles y responsabilidades\" href=\"https:\/\/tandemsd.com\/es\/roles-y-responsabilidades\/\">\r\n        Roles y responsabilidades  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Ayudamos a una empresa internacional de la industria farmac\u00e9utica a agilizar el proceso de toma de decisiones a nivel regional. 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34,46,33],"tags":[69],"class_list":["post-2605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-data-decision-intelligence-es","category-nuestros-clientes","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizaci\u00f3n de RGM - Tandem Boosting Decisions<\/title>\n<meta name=\"description\" content=\"Las decisiones en las empresas son tomadas por mucha gente, siguen m\u00e9todos muy diferentes y se obtienen resultados dis\u00edmiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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