{"id":4629,"date":"2022-01-24T18:48:00","date_gmt":"2022-01-24T21:48:00","guid":{"rendered":"https:\/\/tandemsd.com\/?p=4629"},"modified":"2026-04-14T09:56:00","modified_gmt":"2026-04-14T12:56:00","slug":"los-principales-obstaculos-para-la-ejecucion-de-la-estrategia","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/los-principales-obstaculos-para-la-ejecucion-de-la-estrategia\/","title":{"rendered":"Los principales obst\u00e1culos para la ejecuci\u00f3n de la estrategia\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);min-height:430px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div role=\"img\" class=\"wp-block-cover__image-background wp-image-4631 has-parallax lazyload\" style=\"background-position:50% 50%;background-image:inherit\" data-bg-image=\"url(https:\/\/tandemsd.com\/wp-content\/uploads\/Los-principales-obstaculos-para-la-ejecucion-de-la-estrategia-scaled.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Los principales obst\u00e1culos para la ejecuci\u00f3n de la estrategia&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Solemos ver que las organizaciones dedican grandes esfuerzos a la planificaci\u00f3n estrat\u00e9gica. Pero a veces es habitual que surjan dificultades a la hora de ejecutarla. Compartimos aqu\u00ed algunas pautas que, de acuerdo con nuestra experiencia, son \u00fatiles para evitar que la estrategia quede guardada en el caj\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mucho se ha debatido respecto a los desv\u00edos en los resultados de las estrategias corporativas. En algunos casos, se debe a defectos en el dise\u00f1o. Sin embargo, la mayor parte de los desv\u00edos son causados por problemas en la ejecuci\u00f3n.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es clave entender d\u00f3nde se encuentran las principales fallas para mitigarlas a tiempo y construir planes eficientes. Veamos, a continuaci\u00f3n, algunos de los obst\u00e1culos m\u00e1s comunes seg\u00fan nuestra experiencia a la hora de ejecutar una estrategia.&nbsp;<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Estructuras organizacionales en forma de silos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, los pedidos y los acuerdos suelen ser aceptados dentro de cada \u00e1rea y no entre cada una de ellas. Todos aquellos realizados entre \u00e1reas muchas veces pueden ser vistos como luchas de poder, creando desconfianza en los <em>stakeholders<\/em> involucrados.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u00bfQu\u00e9 podemos hacer para solucionarlo?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realizar un seguimiento transparente y compartido de cada uno de los pedidos efectuados, y de los acuerdos realizados entre dos o m\u00e1s \u00e1reas.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Capacitar a los colaboradores para realizar y cumplir con las peticiones, y gestionar correctamente su cadena de acuerdos.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Unificar los pedidos y acuerdos p\u00fablicamente en una misi\u00f3n general compartida y acordada por todos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Bajo compromiso entre los colaboradores&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con frecuencia, la estrategia corporativa no tiene una conexi\u00f3n directa con las actividades o tareas bajo la responsabilidad de los colaboradores. A su vez, \u00e9stos sienten que no pueden renegociar los pedidos de sus superiores y acaban comprometi\u00e9ndose m\u00e1s de lo que deber\u00edan.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n que proponemos es comunicar claramente la estrategia y asegurarse de que todos los miembros de la organizaci\u00f3n entiendan c\u00f3mo sus tareas cotidianas contribuyen a ella. Cada colaborador deber\u00eda tener suficiente autoridad para rechazar o renegociar pedidos que atenten contra la eficiencia operativa de cada \u00e1rea.&nbsp;<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Falta de agilidad&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchas veces somos lentos a la hora de capturar las oportunidades emergentes, ya que nuestro foco est\u00e1 puesto en cumplir con los objetivos acordados en las evaluaciones.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No deber\u00edamos ser evaluados \u00fanicamente por los resultados obtenidos, sino tambi\u00e9n por nuestra capacidad para capturar nuevas oportunidades.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas pr\u00e1cticas que sugerimos para este fin pueden ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otorgar el <em>empowerment<\/em> necesario a los decisores para que puedan capturar oportunidades emergentes. Por ejemplo, es importante incentivar a los colaboradores para que anticipen discontinuidades en el ambiente del negocio, amenazas y oportunidades en la cadena de valor de la empresa y movimientos de la competencia. Para esto, es clave contar con las capacidades adecuadas para poder analizar el valor de cada oportunidad que se presente, permitiendo as\u00ed priorizarlas seg\u00fan su impacto y facilidad de implementaci\u00f3n en la organizaci\u00f3n.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Definir un modelo de delegaci\u00f3n e ir ajust\u00e1ndolo a lo largo del tiempo, a trav\u00e9s del di\u00e1logo y la renegociaci\u00f3n de los acuerdos, en funci\u00f3n de los cambios en las prioridades estrat\u00e9gicas de la compa\u00f1\u00eda.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Falta de confianza en el <em>management<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando hay falta de confianza en la organizaci\u00f3n, solemos poner en pr\u00e1ctica mecanismos de control y seguimiento que obstaculizan la ejecuci\u00f3n de la estrategia.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para sortear estas barreras, hemos visto que es posible comenzar por una serie de acuerdos peque\u00f1os, pero de alto impacto, para construir confianza entre las partes involucradas.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Status quo&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menudo los altos directivos dise\u00f1an estrategias innovadoras, pero la compa\u00f1\u00eda contin\u00faa desempe\u00f1\u00e1ndose con sus mecanismos habituales.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante reconocer que todo cambio en la estrategia requiere una nueva serie de acuerdos entre las partes involucradas. Una vez generados los acuerdos para hacer frente a la nueva estrategia, debemos asignar los roles adecuados.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, dise\u00f1ar una estrategia ganadora es s\u00f3lo el primer paso. Para que la promesa se concrete, tambi\u00e9n necesitamos lograr eficacia en la ejecuci\u00f3n. Si fallamos en la implementaci\u00f3n, dif\u00edcilmente podamos alcanzar los objetivos organizacionales que nos propusimos con esa estrategia. Para esto, debemos contar con los mecanismos de control necesarios que aseguren el cumplimiento de cada una de las etapas cr\u00edticas a lo largo de dicho proceso.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>No deber\u00edamos ser evaluados \u00fanicamente por los resultados obtenidos, sino tambi\u00e9n por nuestra capacidad para capturar nuevas oportunidades.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diego Dalle Nogare<\/strong><\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\">\r\n        Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    El acceso a la informaci\u00f3n y la capacidad computacional para procesarla deslumbra a las empresas. Sin embargo, para aprovechar su potencial en los negocios es clave entender por d\u00f3nde empezar, <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Decisiones Exponenciales\" href=\"https:\/\/tandemsd.com\/es\/decisiones-exponenciales\/\">\r\n        Decisiones Exponenciales  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    C\u00f3mo desbloquear las decisiones que aceleran el crecimiento del negocio para capturar el m\u00e1ximo potencial.  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 15px;\r\n      color: #1f175a;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 45%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Solemos ver que las organizaciones dedican grandes esfuerzos a la planificaci\u00f3n estrat\u00e9gica. Pero a veces es habitual que surjan dificultades a la hora de ejecutarla. Compartimos aqu\u00ed algunas pautas que, de acuerdo con nuestra experiencia, son \u00fatiles para evitar que la estrategia quede guardada en el caj\u00f3n. <\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"C\u00f3mo fortalecer la operaci\u00f3n: capacidades clave m\u00e1s all\u00e1 del shock pand\u00e9mico\" href=\"https:\/\/tandemsd.com\/es\/como-fortalecer-la-operacion-capacidades-clave-mas-alla-del-shock-pandemico\/\">\r\n        C\u00f3mo fortalecer la operaci\u00f3n: capacidades clave m\u00e1s all\u00e1 del shock pand\u00e9mico  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    En tiempos de pandemia, hemos visto cadenas de operaciones severamente afectadas por protocolos de aislamiento mundial, operaciones log\u00edsticas congeladas, regulaciones de emergencia, y mucha incertidumbre. En este contexto, ha sido <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/como-fortalecer-la-operacion-capacidades-clave-mas-alla-del-shock-pandemico\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Decisiones tomadas por sus due\u00f1os: emoci\u00f3n y raz\u00f3n al decidir\" href=\"https:\/\/tandemsd.com\/es\/decisiones-tomadas-por-sus-duenos-emocion-y-razon-al-decidir\/\">\r\n        Decisiones tomadas por sus due\u00f1os: emoci\u00f3n y raz\u00f3n al decidir  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Cada vez m\u00e1s especialistas en neurociencias afirman que tomamos la mayor parte de las decisiones guiados por la emoci\u00f3n y luego las justificamos mediante la raz\u00f3n. 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Pero a veces es habitual que surjan dificultades a la hora de ejecutarla. Compartimos aqu\u00ed algunas pautas que, de acuerdo con nuestra experiencia, son \u00fatiles para evitar que la estrategia quede guardada en el caj\u00f3n.","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/tandemsd.com\/es\/category\/insights-es\/articulo\/\" class=\"advgb-post-tax-term\">Art\u00edculo<\/a>","<a href=\"https:\/\/tandemsd.com\/es\/category\/insights-es\/\" class=\"advgb-post-tax-term\">Insights<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Art\u00edculo<\/span>","<span class=\"advgb-post-tax-term\">Insights<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/tandemsd.com\/es\/category\/insights-es\/\" class=\"advgb-post-tax-term\">Art\u00edculo<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Art\u00edculo<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Publicado 5 a\u00f1os hace","modified":"Actualizado 6 meses hace"},"absolute_dates":{"created":"Publicado el 24 enero, 2022","modified":"Actualizado el 14 abril, 2026"},"absolute_dates_time":{"created":"Publicado el 24 enero, 2022 6:48 pm","modified":"Actualizado el 14 abril, 2026 9:56 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/posts\/4629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/comments?post=4629"}],"version-history":[{"count":4,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/posts\/4629\/revisions"}],"predecessor-version":[{"id":4640,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/posts\/4629\/revisions\/4640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/media\/4631"}],"wp:attachment":[{"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/media?parent=4629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/categories?post=4629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tandemsd.com\/es\/wp-json\/wp\/v2\/tags?post=4629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}