{"id":6752,"date":"2025-03-26T18:57:46","date_gmt":"2025-03-26T21:57:46","guid":{"rendered":"https:\/\/tandemsd.com\/?p=6752"},"modified":"2026-02-18T18:38:11","modified_gmt":"2026-02-18T21:38:11","slug":"toma-de-decisiones-en-la-industria-farmaceutica-entrevista-con-pfizer","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/toma-de-decisiones-en-la-industria-farmaceutica-entrevista-con-pfizer\/","title":{"rendered":"Toma de decisiones en la industria farmac\u00e9utica: Entrevista con Rodrigo Puga, SVP de Medicina Interna en Pfizer\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"202\" data-src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/header_entrevistas_web-1024x202.jpg\" alt=\"\" class=\"wp-image-6643 lazyload\" data-srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1024x202.jpg 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-300x59.jpg 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-768x151.jpg 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1536x303.jpg 1536w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-2048x403.jpg 2048w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1320x260.jpg 1320w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/202;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"202\" src=\"https:\/\/tandemsd.com\/wp-content\/uploads\/\/header_entrevistas_web-1024x202.jpg\" alt=\"\" class=\"wp-image-6643\" srcset=\"https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1024x202.jpg 1024w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-300x59.jpg 300w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-768x151.jpg 768w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1536x303.jpg 1536w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-2048x403.jpg 2048w, https:\/\/tandemsd.com\/wp-content\/uploads\/header_entrevistas_web-1320x260.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\" id=\"-9dbb459e-34f0-4253-b977-5889f6819d7d\">Decision Leaders. How decision-making experts make a difference<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"-9dbb459e-34f0-4253-b977-5889f6819d7d\">Episodio 3 | Entrevista Rodrigo Puga &amp; Ernesto Weissmann<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-dfb38677\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-77486f7e\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-d97fa1a4\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm-48.9 158.8c.2 2.8 .2 5.7 .2 8.5 0 86.7-66 186.6-186.6 186.6-37.2 0-71.7-10.8-100.7-29.4 5.3 .6 10.4 .8 15.8 .8 30.7 0 58.9-10.4 81.4-28-28.8-.6-53-19.5-61.3-45.5 10.1 1.5 19.2 1.5 29.6-1.2-30-6.1-52.5-32.5-52.5-64.4v-.8c8.7 4.9 18.9 7.9 29.6 8.3a65.45 65.45 0 0 1 -29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-e8609973\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-558cd2b4\"><span class=\"uagb-ss__link\" data-href=\"mailto:?body=\" tabindex=\"0\" role=\"button\" aria-label=\"email\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 64C490.5 64 512 85.49 512 112C512 127.1 504.9 141.3 492.8 150.4L275.2 313.6C263.8 322.1 248.2 322.1 236.8 313.6L19.2 150.4C7.113 141.3 0 127.1 0 112C0 85.49 21.49 64 48 64H464zM217.6 339.2C240.4 356.3 271.6 356.3 294.4 339.2L512 176V384C512 419.3 483.3 448 448 448H64C28.65 448 0 419.3 0 384V176L217.6 339.2z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ca6796e2\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Rodrigo Puga sobre Liderazgo y Toma de Decisiones en Pfizer | Decision Leaders Ep. 3\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/AWCOSG_UyS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-8f85139c8d5ae2c9cd3fd57c0bdd3424\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><em><em>La industria farmac\u00e9utica opera en un ecosistema de alta complejidad, donde cada decisi\u00f3n impacta en la vida de los pacientes. En esta conversaci\u00f3n, Rodrigo Puga, SVP en Pfizer, comparte su experiencia sobre la toma de decisiones en momentos cr\u00edticos, como la pandemia, y c\u00f3mo se optimizan los procesos para ser m\u00e1s r\u00e1pidos y eficaces.<\/em>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-ec92083532e8ece21bbb3ef51ae0d105\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><\/p>\n\n\n\n<p>Tomar decisiones en la industria farmac\u00e9utica no es tarea sencilla. Cada elecci\u00f3n debe pasar por m\u00faltiples aprobaciones y cumplir estrictas regulaciones. A esto se suma la presi\u00f3n del impacto que puede tener en la vida de los pacientes. Durante la pandemia de COVID-19, Pfizer logr\u00f3 desarrollar una vacuna en solo 9 meses y producir 4 billones de dosis, un hito que requiri\u00f3 cambios en la manera de trabajar y decidir. Este logro demostr\u00f3 que es posible ser m\u00e1s r\u00e1pidos, mejores y m\u00e1s efectivos mientras se hacen decisiones valientes bajo una gran presi\u00f3n.<\/p>\n\n\n\n<p>Para entender c\u00f3mo se toman decisiones en un entorno tan desafiante, <a href=\"https:\/\/www.linkedin.com\/in\/ernestoweissmann-tandem-decisionmanagement\/\">Ernesto Weissmann, partner de Tandem<\/a>, habl\u00f3 con Rodrigo Puga, SVP de Medicina Interna en Pfizer, quien comparti\u00f3 su visi\u00f3n sobre liderazgo, innovaci\u00f3n y el futuro de la industria.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lecciones sobre liderazgo<\/h4>\n\n\n\n<p><strong><em>EW: Rodrigo, has trabajado en varios pa\u00edses y funciones. \u00bfQu\u00e9 aprendiste sobre la toma de decisiones en los negocios?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>RP:<\/strong> En el inicio de mi carrera, me enfocaba en encontrar respuestas. Con el tiempo, entend\u00ed que lo m\u00e1s importante es hacer la pregunta correcta. Como l\u00edder, mi rol no es tener todas las respuestas, sino guiar al equipo a descubrir los insights clave para la toma de decisiones. A veces, el verdadero problema no es el que parece a simple vista, sino uno mucho m\u00e1s profundo que requiere un an\u00e1lisis detallado.&nbsp;<\/p>\n\n\n\n<p>En la industria farmac\u00e9utica, esto es crucial. No se trata solo de aumentar la participaci\u00f3n de mercado, sino de entender qu\u00e9 est\u00e1 limitando ese crecimiento. Identificar la verdadera causa de los problemas permite encontrar soluciones efectivas y sostenibles en el tiempo.&nbsp;<\/p>\n\n\n\n<p><strong><em>EW: Hablaste de tu evoluci\u00f3n como l\u00edder. \u00bfC\u00f3mo ha cambiado tu estilo de liderazgo?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>RP:<\/strong> Mi experiencia de vida ha influenciado mi liderazgo. Haber vivido en ocho pa\u00edses y trabajado en diferentes disciplinas me hizo comprender que los problemas pueden abordarse de diversas maneras. Aprend\u00ed a abrazar la diversidad de pensamiento y a combinar diferentes enfoques para tomar mejores decisiones.&nbsp;<\/p>\n\n\n\n<p>Otro cambio clave fue aprender a decir \u00abno\u00bb. En los primeros a\u00f1os de mi carrera, aceptaba cada desaf\u00edo. Con el tiempo, entend\u00ed que un l\u00edder debe saber priorizar y enfocarse en lo que realmente impacta. Hoy, tengo claro que el \u00e9xito no se trata de asumirlo todo, sino de dirigir bien los esfuerzos y garantizar que el equipo est\u00e9 alineado con los objetivos estrat\u00e9gicos.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Toma de decisiones en Pfizer<\/h4>\n\n\n\n<p><strong><em>EW: En una empresa del tama\u00f1o de Pfizer, \u00bfc\u00f3mo se logra decidir con rapidez e inteligencia?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>RP:<\/strong> La clave est\u00e1 en garantizar que las decisiones se tomen lo m\u00e1s cerca posible del problema. Para ello, implementamos el concepto de \u00abPilot in Command\u00bb: en proyectos cr\u00edticos, una persona es designada para tomar decisiones de forma aut\u00f3noma, sin necesidad de esperar aprobaciones jer\u00e1rquicas. Esto nos ha permitido agilizar procesos sin comprometer la calidad o el cumplimiento regulatorio.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n aprendimos que no podemos manejar 75 prioridades a la vez. Hoy exigimos a los l\u00edderes que definan un m\u00e1ximo de cinco prioridades clave y que comuniquen claramente a qu\u00e9 le dir\u00e1n que no. Adicionalmente, promovemos la iniciativa \u00abTimeout\u00bb, donde cualquier persona en la organizaci\u00f3n puede pausar un proyecto si siente que se est\u00e1n manejando demasiadas prioridades. Esto ha generado una cultura donde se valora el foco y la toma de decisiones bien fundamentadas.&nbsp;<\/p>\n\n\n\n<p><strong><em>EW: Durante la pandemia, Pfizer logr\u00f3 desarrollar una vacuna en tiempo r\u00e9cord. \u00bfC\u00f3mo se mantuvo esa velocidad de decisi\u00f3n despu\u00e9s de la crisis?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>RP:<\/strong> Aprendimos que la alineaci\u00f3n de la organizaci\u00f3n en torno a una misi\u00f3n clara es fundamental. Durante la pandemia, toda la compa\u00f1\u00eda estaba enfocada en un solo objetivo. Ahora, aplicamos ese mismo principio al \u00abbusiness as usual\u00bb priorizando de manera m\u00e1s efectiva.&nbsp;<\/p>\n\n\n\n<p>La pandemia tambi\u00e9n nos demostr\u00f3 que las estructuras organizativas pueden ser mucho m\u00e1s flexibles. Implementamos procesos m\u00e1s \u00e1giles y generamos espacios de colaboraci\u00f3n interdisciplinaria para acelerar la toma de decisiones sin sacrificar rigor ni cumplimiento.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Innovaci\u00f3n e IA en la Indsutria Farmac\u00e9utica<\/h4>\n\n\n\n<p><strong><em>EW: Finalmente, \u00bfcu\u00e1l es el impacto de la inteligencia artificial en la toma de decisiones?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>RP:<\/strong> La IA est\u00e1 transformando nuestra industria, especialmente en investigaci\u00f3n cl\u00ednica, permitiendo analizar enormes vol\u00famenes de datos en menos tiempo. Sin embargo, a\u00fan falta mucho para que se integre de manera transversal en todas las funciones.&nbsp;<\/p>\n\n\n\n<p>El gran desaf\u00edo es determinar cu\u00e1ndo y c\u00f3mo usar la IA para potenciar la toma de decisiones. Creo que el rol del l\u00edder seguir\u00e1 siendo clave: conectar los puntos, decidir cu\u00e1ndo confiar en la IA y cu\u00e1ndo no, y garantizar que la tecnolog\u00eda est\u00e9 alineada con los valores y objetivos de la organizaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>A futuro, la clave estar\u00e1 en encontrar el equilibrio entre el uso de la tecnolog\u00eda y el juicio humano. La IA puede aportar eficiencia, pero la estrategia y la visi\u00f3n seguir\u00e1n dependiendo de los l\u00edderes.&nbsp;<\/p>\n\n\n\n<p><strong><em>EW:<\/em><\/strong><em> Rodrigo, muchas gracias por esta conversaci\u00f3n tan enriquecedora.<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>RP:<\/strong> Un placer compartir este espacio. Siempre es valioso reflexionar y aprender de otros l\u00edderes. Muchas gracias por la invitaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>La industria farmac\u00e9utica enfrenta desaf\u00edos \u00fanicos en la toma de decisiones, donde la rapidez, la precisi\u00f3n y la \u00e9tica son fundamentales. L\u00edderes como Rodrigo Puga resaltan la importancia de fomentar una cultura de agilidad, innovaci\u00f3n y pensamiento estrat\u00e9gico para abordar estas complejidades con \u00e9xito.&nbsp;<\/p>\n\n\n\n<p>El ciclo \u00abDecision Leaders\u00bb contin\u00faa. En nuestro pr\u00f3ximo episodio, exploraremos la toma de decisiones en la industria de Oil &amp; Gas, analizando los desaf\u00edos y estrategias que est\u00e1n transformando este sector clave.&nbsp;Mientras tanto, puedes leer la <a href=\"https:\/\/tandemsd.com\/es\/decision-leaders-how-decision-making-experts-make-a-difference-episodio-2\/\">entrevista con Ignacio Pugliese, Presidente de Bimbo para la regi\u00f3n de Asia<\/a>. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\">\r\n        Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Uno de los m\u00e1ximos desaf\u00edos de los ejecutivos est\u00e1 vinculado a c\u00f3mo hacer para que una nueva estrategia se impregne en la organizaci\u00f3n, sea incorporada de manera simple por la <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\">\r\n        Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    El acceso a la informaci\u00f3n y la capacidad computacional para procesarla deslumbra a las empresas. Sin embargo, para aprovechar su potencial en los negocios es clave entender por d\u00f3nde empezar, <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 15px;\r\n      color: #1f175a;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 45%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>En esta conversaci\u00f3n, Rodrigo Puga, SVP en Pfizer, comparte su experiencia sobre la toma de decisiones en momentos cr\u00edticos, como la pandemia, y c\u00f3mo se optimizan los procesos para ser m\u00e1s r\u00e1pidos y eficaces.<\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\">\r\n        Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Uno de los m\u00e1ximos desaf\u00edos de los ejecutivos est\u00e1 vinculado a c\u00f3mo hacer para que una nueva estrategia se impregne en la organizaci\u00f3n, sea incorporada de manera simple por la <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"C\u00f3mo dise\u00f1ar organizaciones en las que se decida bien\" href=\"https:\/\/tandemsd.com\/es\/como-disenar-organizaciones-en-las-que-se-decida-bien\/\">\r\n        C\u00f3mo dise\u00f1ar organizaciones en las que se decida bien  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Las empresas son el resultado de las decisiones que toman. Es por esto por lo que revisar la forma en que se decide en una organizaci\u00f3n, resulta cr\u00edtico para lograr <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/como-disenar-organizaciones-en-las-que-se-decida-bien\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      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<\/div>\r\n","protected":false},"author":3,"featured_media":7089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72,23],"tags":[67],"class_list":["post-6752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevista","category-insights-es","tag-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toma de decisiones en la industria farmac\u00e9utica: Entrevista con Rodrigo Puga, SVP de Medicina Interna en Pfizer\u00a0 - Tandem Boosting Decisions<\/title>\n<meta name=\"description\" content=\"La toma de decisiones en la industria farmac\u00e9utica impacta la vida de los pacientes. 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