{"id":6901,"date":"2025-07-08T10:14:32","date_gmt":"2025-07-08T13:14:32","guid":{"rendered":"https:\/\/tandemsd.com\/?p=6901"},"modified":"2026-04-14T09:53:19","modified_gmt":"2026-04-14T12:53:19","slug":"el-potencial-oculto-del-accidental-growth","status":"publish","type":"post","link":"https:\/\/tandemsd.com\/es\/el-potencial-oculto-del-accidental-growth\/","title":{"rendered":"El potencial oculto del Accidental Growth"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);min-height:430px;aspect-ratio:unset;\"><div role=\"img\" aria-label=\"Accidental Growth\" class=\"wp-block-cover__image-background wp-image-6913 size-large has-parallax lazyload\" style=\"background-position:50% 50%;background-image:inherit\" data-bg-image=\"url(https:\/\/tandemsd.com\/wp-content\/uploads\/ChatGPT-Image-8-jul-2025-09_36_30-a.m.-1-1024x683.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-936201ccc44a6ad1eb1022bb76fc50c6\">El potencial oculto del Accidental Growth\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-dfb38677\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-77486f7e\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" 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158.8c.2 2.8 .2 5.7 .2 8.5 0 86.7-66 186.6-186.6 186.6-37.2 0-71.7-10.8-100.7-29.4 5.3 .6 10.4 .8 15.8 .8 30.7 0 58.9-10.4 81.4-28-28.8-.6-53-19.5-61.3-45.5 10.1 1.5 19.2 1.5 29.6-1.2-30-6.1-52.5-32.5-52.5-64.4v-.8c8.7 4.9 18.9 7.9 29.6 8.3a65.45 65.45 0 0 1 -29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-e8609973\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-558cd2b4\"><span class=\"uagb-ss__link\" data-href=\"mailto:?body=\" tabindex=\"0\" role=\"button\" aria-label=\"email\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 64C490.5 64 512 85.49 512 112C512 127.1 504.9 141.3 492.8 150.4L275.2 313.6C263.8 322.1 248.2 322.1 236.8 313.6L19.2 150.4C7.113 141.3 0 127.1 0 112C0 85.49 21.49 64 48 64H464zM217.6 339.2C240.4 356.3 271.6 356.3 294.4 339.2L512 176V384C512 419.3 483.3 448 448 448H64C28.65 448 0 419.3 0 384V176L217.6 339.2z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ca6796e2\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"-9dbb459e-34f0-4253-b977-5889f6819d7d\"><strong>C\u00f3mo la inteligencia artificial puede revelar y escalar los motores invisibles de crecimiento en la industria de bebidas<\/strong>\u00a0<\/h4>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-e3157e7554388e93e91656126df0f413\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><em>En las principales compa\u00f1\u00edas de bebidas, al igual que en la mayor\u00eda de las grandes empresas de consumo masivo, existe un paradigma recurrente: relacionar el crecimiento de ventas directamente con campa\u00f1as cuidadosamente planificadas, lanzamientos importantes o innovaciones disruptivas. Sin embargo, la realidad muestra que una gran parte del crecimiento ocurre de manera involuntaria. Este fen\u00f3meno, conocido como <\/em><strong><em>Accidental Growth<\/em><\/strong><em>, se refiere a incrementos de ventas generados espont\u00e1neamente, fuera de iniciativas estrat\u00e9gicas expl\u00edcitas. \u00bfQu\u00e9 pasar\u00eda si pudi\u00e9ramos detectar y escalar intencionalmente este crecimiento oculto?<\/em>\u00a0<\/p>\n\n\n\n<p>Durante los \u00faltimos 20 a\u00f1os, desde <strong><a href=\"https:\/\/tandemsd.com\/es\/\">Tandem<\/a><\/strong> hemos acompa\u00f1ado a cientos de compa\u00f1\u00edas globales de consumo masivo, identificando en casi todas ellas casos concretos de Accidental Growth. Aunque no es un problema nuevo, su relevancia hoy es mucho mayor gracias a las herramientas de <strong><a href=\"https:\/\/tandemsd.com\/es\/soluciones\/data-decision-intelligence\/\">Decision Intelligence<\/a><\/strong>. Esta pr\u00e1ctica facilita la identificaci\u00f3n y explotaci\u00f3n de estas oportunidades inadvertidas.\u00a0<\/p>\n\n\n\n<p>El primer paso es reconocer que el <strong>Accidental Growth<\/strong> no solo existe en las grandes organizaciones. Sino que representa millones de d\u00f3lares en oportunidades desaprovechadas.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Ejemplos reales de Accidental Growth en empresas de bebidas<\/strong>\u00a0<\/strong><\/h4>\n\n\n\n<p>Entre los casos m\u00e1s frecuentes que hemos identificado en empresas de bebidas destacan un SKU que incrementa notablemente sus ventas solo por su ubicaci\u00f3n f\u00edsica en el punto de venta. Un sabor que gana popularidad espont\u00e1neamente en redes sociales sin promoci\u00f3n deliberada por parte de la marca. O un combo digital predeterminado que impulsa ventas sin que los consumidores lo noten expl\u00edcitamente. Estos son solo algunos ejemplos entre muchos otros.\u00a0<\/p>\n\n\n\n<p>Estas din\u00e1micas suelen pasar desapercibidas porque los sistemas anal\u00edticos tradicionales se enfocan en explicar resultados conocidos en lugar de revelar lo inesperado. Aqu\u00ed es donde la inteligencia artificial puede marcar una diferencia decisiva mediante frameworks, herramientas y algoritmos espec\u00edficos.\u00a0<\/p>\n\n\n\n<p>Adicionalmente, las empresas suelen evitar an\u00e1lisis profundos cuando las cosas parecen ir bien. Si las ventas son estables y se cumplen los objetivos, la tendencia natural es mantener las estrategias actuales. Pero, <strong>\u00bfqu\u00e9 suceder\u00eda si pudi\u00e9ramos vender a\u00fan m\u00e1s, superar objetivos y desbloquear un crecimiento exponencial?\u00a0<\/strong><\/p>\n\n\n\n<p>Probablemente haya muchas decisiones que hoy producen resultados positivos, pero podr\u00edan optimizarse a\u00fan m\u00e1s. Y tambi\u00e9n hay decisiones que no se est\u00e1n tomando o que ni siquiera se sabe que deber\u00edan tomarse. Todas ellas son oportunidades que se diluyen en grandes vol\u00famenes de datos que quedan sin analizar.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>\u00bfC\u00f3mo puede la inteligencia artificial identificar y escalar el Accidental Growth?<\/strong>\u00a0<\/strong><\/h4>\n\n\n\n<p>Aqu\u00ed hay algunos ejemplos ilustrativos que hemos explorado en nuestro trabajo:\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>1. Detecci\u00f3n de anomal\u00edas: descubriendo valores at\u00edpicos positivos<\/strong>\u00a0<\/strong><\/h5>\n\n\n\n<p>La detecci\u00f3n de anomal\u00edas mediante algoritmos de aprendizaje no supervisado revela picos inesperados en ventas o incrementos de participaci\u00f3n de mercado que no se explican por inversi\u00f3n, estacionalidad o precios. Estas anomal\u00edas positivas destacan \u00e1reas en las que algo est\u00e1 funcionando espont\u00e1neamente, listas para ser exploradas y potenciadas.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>2. Clustering sem\u00e1ntico del comportamiento del consumidor<\/strong>\u00a0<\/strong><\/h5>\n\n\n\n<p>El an\u00e1lisis avanzado de millones de rese\u00f1as y comentarios permite identificar tendencias emergentes, usos espont\u00e1neos y motivaciones expresadas por consumidores, pero a\u00fan desconocidas para la compa\u00f1\u00eda. Estos insights pueden traducirse en nuevas ofertas o ajustes estrat\u00e9gicos para aprovechar dichas tendencias.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>3. Modelos causales para identificar impulsores latentes de ventas<\/strong>\u00a0<\/strong><\/h5>\n\n\n\n<p>Al comparar el rendimiento de distintos SKUs en contextos similares mediante modelos causales, se identifican factores inadvertidos pero cr\u00edticos para el crecimiento, como la visibilidad f\u00edsica, la competencia en el punto de venta, la temperatura ambiente o la fricci\u00f3n en canales digitales. Estos modelos revelan patrones que impulsan el crecimiento accidental, permitiendo replicarlos intencionalmente.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong><strong>4. Modelos de recomendaci\u00f3n para escalar \u00e9xitos accidentales<\/strong>\u00a0<\/strong><\/strong><\/h5>\n\n\n\n<p>Una vez identificados, estos patrones exitosos se traducen en modelos recomendadores que permiten replicarlos en contextos similares con alta probabilidad de \u00e9xito. De esta forma, \u00e9xitos accidentales en combinaciones de productos, layouts espec\u00edficos o promociones pueden convertirse en palancas estrat\u00e9gicas intencionales.\u00a0<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>\u00bfPor qu\u00e9 esto es crucial para empresas de alimentos y bebidas?<\/strong>\u00a0<\/strong><\/h4>\n\n\n\n<p>Seg\u00fan <a href=\"http:\/\/chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/pdf\/2023\/survey-findings.pdf\">datos de KPMG<\/a>, el <strong>68% de los ejecutivos de productos de consumo afirman que tienen dificultades para generar crecimiento org\u00e1nico<\/strong> en los mercados actuales, que son maduros y altamente competitivos.\u00a0No detectar ni aprovechar estas oportunidades ocultas implica un costo cr\u00edtico de potencial desaprovechado.\u00a0<\/p>\n\n\n\n<p>La inteligencia artificial no sustituye la estrategia tradicional, sino que revela territorios de crecimiento invisibles para m\u00e9todos convencionales. Desde Tandem, aplicamos <strong>Data Decision Intelligence<\/strong> <strong>para optimizar las decisiones<\/strong>, integrando an\u00e1lisis avanzado con un conocimiento profundo del negocio, transformando insights en acciones concretas y resultados medibles.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Data Decision Intelligence: del insight a la decisi\u00f3n estrat\u00e9gica<\/strong>\u00a0<\/strong><\/h4>\n\n\n\n<p>Aplicar <a href=\"https:\/\/tandemsd.com\/es\/soluciones\/data-decision-intelligence\/\">Data Decision Intelligence<\/a> al Accidental Growth implica tres niveles claros de integraci\u00f3n entre humanos e inteligencia artificial. La clave es asignar a cada decisi\u00f3n el nivel adecuado:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decisiones soportadas<\/strong>: La inteligencia artificial proporciona informaci\u00f3n robusta y de alta calidad a los tomadores de decisiones humanos, ayud\u00e1ndolos a identificar nuevos motores de crecimiento mediante la exploraci\u00f3n de anomal\u00edas y tendencias emergentes. Los humanos conservan el control total, usando insights generados por IA para detectar y aprovechar oportunidades de crecimiento accidental.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decisiones automatizadas<\/strong>: Automatizaci\u00f3n completa de decisiones estables y rutinarias mediante sistemas predictivos basados en reglas claras del negocio. En este nivel, la IA gestiona decisiones de forma independiente, mejorando precisi\u00f3n y rapidez, lo que permite a los equipos centrarse en oportunidades creativas y estrat\u00e9gicas.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decisiones aumentadas<\/strong>: Mejoran decisiones parcialmente estables mediante modelos prescriptivos de IA que detectan e integran sistem\u00e1ticamente oportunidades de crecimiento accidental en las estrategias comerciales. En esta integraci\u00f3n \u00f3ptima, humanos e IA colaboran activamente, maximizando su potencial conjunto para obtener resultados superiores.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Convertir el potencial en realidad<\/strong>\u00a0<\/strong><\/strong><\/h4>\n\n\n\n<p>En mercados altamente competitivos como el de alimentos y bebidas, detectar y escalar el Accidental Growth no es solo una decisi\u00f3n inteligente. <strong>Es esencial. <\/strong>La inteligencia artificial y la metodolog\u00eda Data Decision Intelligence permiten transformar \u00e9xitos espont\u00e1neos en resultados estrat\u00e9gicos y sostenibles, convirtiendo oportunidades inadvertidas en ventajas competitivas tangibles.\u00a0<\/p>\n\n\n\n<p>La suerte puede generar \u00e9xito accidental, pero <strong>depender de la suerte no es una estrategia sostenible<\/strong>. Por el contrario, aprovechar insights basados en datos permite hacer que el crecimiento sea intencional, predecible y escalable.\u00a0<\/p>\n\n\n\n<p>El potencial oculto para lograr un crecimiento rentable y sostenible, a trav\u00e9s de estrategias totalmente conectadas y multifuncionales, ya reside dentro de tu organizaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>La pregunta clave es: <strong>\u00bfvas a detectarlo y capitalizarlo antes que lo haga tu competencia?\u00a0<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong>Jos\u00e9 Luis Fern\u00e1ndez de Castro<\/strong><\/em>, Senior Manager Business Consulting at Tandem<\/p>\n\n\n\n<p><em>jlf@tandemsd.com<\/em><\/p>\n\n\n\n<p><\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\">\r\n        Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Uno de los m\u00e1ximos desaf\u00edos de los ejecutivos est\u00e1 vinculado a c\u00f3mo hacer para que una nueva estrategia se impregne en la organizaci\u00f3n, sea incorporada de manera simple por la <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\">\r\n        Las decisiones antes que el c\u00f3digo (o c\u00f3mo despertar de la matrix)  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    El acceso a la informaci\u00f3n y la capacidad computacional para procesarla deslumbra a las empresas. Sin embargo, para aprovechar su potencial en los negocios es clave entender por d\u00f3nde empezar, <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/las-decisiones-antes-que-el-codigo\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 15px;\r\n      color: #1f175a;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 45%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Accidental Growth existe en la mayor\u00eda de las organizaciones y representa millones en oportunidades no aprovechadas. \u00bfC\u00f3mo podemos identificarlo y aprovecharlo?\u00bb<\/p>\n  <div class=\"related-post grid\">\r\n        <div class=\"headline\">Art\u00edculos Relacionados<\/div>\r\n    <div class=\"post-list \">\r\n\r\n            <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\">\r\n        Estrategia para el desayuno: \u00bfc\u00f3mo asegurar que una estrategia se transforme en acci\u00f3n y en resultados?  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Uno de los m\u00e1ximos desaf\u00edos de los ejecutivos est\u00e1 vinculado a c\u00f3mo hacer para que una nueva estrategia se impregne en la organizaci\u00f3n, sea incorporada de manera simple por la <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/estrategia-para-el-desayuno-como-asegurar-que-una-estrategia-se-transforme-en-accion-y-en-resultados\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n              <div class=\"item\">\r\n          \r\n  <a class=\"title post_title\"  title=\"C\u00f3mo dise\u00f1ar organizaciones en las que se decida bien\" href=\"https:\/\/tandemsd.com\/es\/como-disenar-organizaciones-en-las-que-se-decida-bien\/\">\r\n        C\u00f3mo dise\u00f1ar organizaciones en las que se decida bien  <\/a>\r\n\r\n  <p class=\"excerpt post_excerpt\">\r\n    Las empresas son el resultado de las decisiones que toman. Es por esto por lo que revisar la forma en que se decide en una organizaci\u00f3n, resulta cr\u00edtico para lograr <a class=\"read-more\" href=\"https:\/\/tandemsd.com\/es\/como-disenar-organizaciones-en-las-que-se-decida-bien\/\"> \u00bb<\/a>  <\/p>\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: left;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 0px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 24px !important;\r\n      color: #ff6e2e !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 220px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 18px;\r\n      color: #006dda;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 15px;\r\n      color: #1f175a;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 45%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>\r\n","protected":false},"author":3,"featured_media":6905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107,23],"tags":[60],"class_list":["post-6901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-insights-es","tag-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El potencial oculto del Accidental Growth - Tandem Boosting Decisions<\/title>\n<meta name=\"description\" content=\"Accidental Growth existe en la mayor\u00eda de las organizaciones y representa millones en oportunidades perdidas. \u00bfC\u00f3mo podemos aprovecharlo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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