A leading consumer products company, with over 19,000 employees and export operations in 120 countries in the five continents, was undergoing an internationalization process. These changes implied offering an increasing variety of products to more clients and in new markets. In addition, the contextual changes and the increased complexity of the business gave rise to frictions as to who was in charge of each decision.
Together with the client, we designed a plan to optimize the company’s marketing structure, with the aim of improving the efficiency and speed of key decisions. This approach allowed them to be better prepared to face changes.
We designated a joint team of Tandem consultants and client’s key participants. The aim was to adapt the structure to the new international business strategy. The new matrix structure required for a better definition of key decision-making roles in order to seize each business and regional opportunity.
With this Project, the client was able to create an innovative organizational architecture, which allowed the company to succeed in its growth and internationalization strategies, improving its response time, and gaining clarity and confidence in all marketing decisions. This approach resulted in a strong impact on the company’s market share.