At Tandem, we believe better decisions drive better business and that the future of decision-making lies at the intersection of human expertise and artificial intelligence.

That’s why we’re excited to announce a strategic partnership with Estigia, a technology company specialized in artificial intelligence, advanced analytics, and data science. Together, we’re combining strengths to help organizations unlock more value from their decisions — faster, and with greater impact.

Why This Partnership Matters

Organizations today face more complexity than ever: shifting consumer behavior, global supply chains, evolving categories, and a growing need for agility. While data is abundant, decision quality still hinges on the ability to turn that data into actionable intelligence.

This is where Tandem and Estigia are aligned.

• Tandem brings over 20 years of experience designing high-stakes decisions for global brands — from commercial strategy to operational execution.
• Estigia brings cutting-edge capabilities in AI, machine learning, and data science — translating complex data into scalable, automated insights.

By combining these strengths, we’re expanding what’s possible with Decision Intelligence and AI-Powered Decision-Making; building systems that empower teams to act with more clarity, confidence, and speed.

What We’re Building Together

Through this partnership, Tandem and Estigia will co-develop solutions that integrate human-centered decision design with AI-powered analytics, targeting high-impact areas across industries:

• Demand Understanding & Forecasting: Anticipate market shifts, reduce uncertainty, and plan ahead with confidence.
• Portfolio & Assortment Optimization: Simplify product portfolios, tailor assortments, and unlock incremental growth.
• Pricing & Promotion Strategy: Maximize ROI on trade investments through data-driven pricing and promotion models.

These are just some of the possibilities. The partnership also enables the development of custom-built models tailored to each organization’s unique challenges and goals. Additional areas of impact include:

• Better Trade Spending: Smarter allocation of commercial budgets to drive profitability.
• Media Investments Allocation: Optimize media mix and spending to maximize reach and return.

These capabilities don’t just optimize operations—they directly impact the P&L. Our joint mission is to help clients build sustainable ecosystems for AI-driven decision-making that scale over time and evolve with the business.

More Than Tools: A New Way to Decide

This partnership is not just about technology. It’s about rethinking how decisions get made.

By combining Tandem’s decision strategy frameworks with Estigia’s AI engines, we’re enabling teams to move from reactive to predictive, from siloed data to connected intelligence, and from gut-feel to measurable impact.

We’re creating a model where technology enhances judgment — not replaces it — and where every decision becomes an opportunity to create value.

What’s Next

Our teams are already working with clients across sectors — from CPG to retail to industrials — to apply this partnership in real-world settings. If your organization is exploring how to scale AI in decision-making or looking for ways to turn data into action, we’d love to connect.

The future of Decision Intelligence is here — and it’s collaborative.

Let’s build it together.

For further information, please contact info@tandemsd.com.