Article

Whoever is free of errors, better not make investment decisions

Among the multiple decisions that a person must make, it is presumed that investment decisions are one of those that should be more “rational”. This belief may be supported by different factors: their relevance, considering they have a strong impact on future well-being; and because they are decisions about “money”, which seems to make them more quantifiable and structured.

Whoever is free of errors, better not make investment decisions Read More »

In times of trouble, sunk cost. How to make decisions looking ahead

There are many traps that our minds face when making a decision. There are many biases that divert our reasoning, leading us to make decisions with little clarity and sometimes obtaining dreadful results. However, one of these biases is perhaps the one that has the greatest impact on the results of our decisions, and often the one responsible for our decisions failing completely: the sunk cost bias.

In times of trouble, sunk cost. How to make decisions looking ahead Read More »

Not all roads lead to Rome

Experiencing the peace of mind of having considered and evaluated all possible strategies when deciding is a difficult dream to achieve. How does an executive know that key strategies have been evaluated? How can you avoid the fear of discovering a successful strategy too late? There are some key aspects that we could take into account.

Not all roads lead to Rome Read More »

Risk in good times and bad 

In general, as human beings, we seek to avoid uncertainty. We prefer the security that knowing what is going to happen gives us, we choose certainties over ambiguities. However, in business contexts, this attitude is extremely dangerous. How can we manage in advance the variables that affect us the most?

Risk in good times and bad  Read More »

With much room for doubt

In companies (and in life) we like certainties. We want to know how much we are going to earn, that a certain product launch is going to go well, or that a new digital business unit will be a success. However, how much knowledge do we have of these future events? Could we improve our business if we were not always so sure of everything?

With much room for doubt Read More »

Warning, hazardous path!

We make decisions all the time, and even if we’re not trained to do so, we are supposed to do it right when seeking long-term success. However, if we are careful to study the processes that lead us to choose a given path, we will find there are a number of systematic traps affecting our behavior.

Warning, hazardous path! Read More »