Decisions in companies are made by many people, they follow very different methods and dissimilar results are obtained. Sometimes, there are even decisions that are never questioned since, “they have always been made that way”. This is why we often help companies “put science” into decisions and leverage data and technology to ensure that each one is made in the best possible cost/benefit manner.
In a consumer goods company, we optimized top-line decisions (price, discounts, promotions) by ensuring an optimal and homogeneous approach among all the people who make similar decisions in different product categories/channels/geographies, with surprising results.
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